Kays Brainwave

Sunday, July 23, 2006

India Shining or India Floating?

The amount of alcohol consumption has been increasing steadily in India. Thanks to the IT boom in India, many more people in India are open for a drink. Earlier it used to be considered as a taboo, if a person has alcohol. But post globalization the contemporary Indians have broken out of the shell to have liberal views regarding alcohol intake.
The significance of alcohol is class specific, for the elite group its more a prestige issue, for middle class it represent modernity and sophistication, whereas for the people in the lower strata of the society its the antidote to forget the bitter thoughts of social and economic deprivations.
Studies in 2002 revealed that about 20 percent of Indian people consume alcohol and in the past two decades, the number of drinkers has increased from one in 300 to one in 20.
As per another survey, a large majority-62 percent-of drinkers in India can be classified as light drinkers (i.e. social drinkers), 29 percent as moderate drinkers, and only about 9 percent as hard drinkers. Alcohol use appears to be higher among people 20-39 years of age.
Given serious health implications as well as negative religious connotations of alcohol use, prohibition has long been a rallying point for Indian politicians and social reformers. Mahatma Gandhi insisted on prohibition across the country, and the Indian Constitution and five-year plan programmes instituted this policy. In fact, the declaration in Article 47 of the Indian Constitution notes that "States shall endeavour to bring about prohibition of consumption of intoxicating drinks except for medicinal purposes."
The revenue issues surrounding prohibition were glossed over initially; but the lure of lucre from liquor has proven to be irresistible. Liquor is a major source of income to the Indian government, and over time, commitment to prohibition as a cause h as dwindled. Now, all Indian states except Gujarat have lifted prohibition laws. However, concerns persist that the lifting of prohibition leads to increased production and availability of liquor and that this permissive access contributes to more crime , alcohol-related health problems, road accidents, loss of much needed income due to expenditures on alcohol and reduced productivity and life expectancy.

Following is an interesting news that I came to know while researching about this topic. I never knew that India has law against drunken driving as I have never heard of any incidence where the police has caught someone for drunken driving.
The Indian Motor Vehicles Act specifies a blood alcohol cut-off of 30mg.% for drivers, which is arguably one of the strictest in the world. Yet, a recent study in Bangalore city across a calendar month, found 40% of drivers were over the legal limit.

I also checked some matrimonial sites to see how many people are ok with their future spouse consuming alchol, almost 75% of the people are fine with their expected spouse consuming alcohol.
There has been a significant lowering of age at initiation of drinking. Data from Karnataka showed a drop from a mean of 28 years to 20 years. The largest expansion is seen in southern India, which has been driving most of this economic growth. It is visibly focused on the nontraditional segment of urban women and young people, with a noticeable upward shift in rates of drinking among urban middle and upper socioeconomic sections.

Whom do we blame for this trend, Globalization or Modernization?

(Sources: CECHE, The Globe)

13 Comments:

  • At July 24, 2006 12:10 AM, Blogger Keshi said…

    **It is visibly focused on the nontraditional segment of urban women and young people, with a noticeable upward shift in rates of drinking among urban middle and upper socioeconomic sections.

    thats a bit of a downer for India. Cos a country that's maintained it's tradition for so long shouldnt be encouraging nontraditional traits this way.

    Keshi.

     
  • At July 24, 2006 1:07 AM, Blogger Unknown said…

    It is an indication that our society is opening up slowly.

    I read in a news item several years ago, when many people died after consuming illicit liquor, in Tamil nadu, the then CM, karunanidhi gave the family compensation of sevaral thousand rupees!!!!!!!!!!!!!!!!!!!

    It's not an encouragement to future-drinkers?

     
  • At July 24, 2006 1:50 AM, Blogger Has to be me said…

    Moderinisation-o ellai globalisation-o, whatever it be, it surely isnt a good sign for our country esp known for its rich cultural heritage. Most of the times amongst the educated class its the friends who influence either for fun or as a ego booster. U r also looked down upon (to an extent) if u dont drink...so I guess ppl fancy to the same. This is also getting v.common with (indian) women. Wonder when ppl will wake up to realise the hard effects of the same?

     
  • At July 24, 2006 4:14 AM, Blogger prithz said…

    Very true!!! I am able to literally see the change right in front of my eyes. So many of my friends consuming alcohol,in the name that they are only social drinkers. Its totally annoying and discomforting considering our cultural and traditional values.

     
  • At July 24, 2006 9:25 AM, Blogger s0ulasylum said…

    globalization or modernization..whtevr may be the cause.. it doesnt really make a diff.. Lets come to terms with the fact that its prevalent and thrs nothing you can do about it. Only make it safer for everyone else by imposing stricter age/ driving and behavioral laws.

    And yes.. there are/were laws on drunken driving.. even about 3-4 yrs back ..

     
  • At July 24, 2006 12:57 PM, Blogger Syam said…

    it will put people in high risk if they are driving under influence...for culture and traditional we had "Somapaanam" long long ago itself, so its not just the globalisation...its just the matter of spending power...

     
  • At July 24, 2006 8:47 PM, Anonymous Anonymous said…

    Engaeyo paditha nyaabagam "Thavarugal seivadharkku soozhnilaiyum sandharpamum oru mukkiya kaaranam".

    The same holds good in this case too.. When a person gets continous chances to drink (Thanks to the party culture), even a strong minded person gets bored of saying NO continously and finally one day ends up having the drink. When this is the case of a strong minded person, we need not even tell about people who have a fluctuating mind. These are the people who fall under the category "Social drinkers". They drink just because they cannot say a NO in front of others for whatever reasons u name as prestige/modernity/sophistiation.

    This is acceptable in the case of men. But when it comes to girls, they are supposed to have a strong mind than guys in these things. Thats what our culture has taught us. Instead, we find a lot of girls getting addicted to these things, just because of their curiosity and interests. Thats really hard to accept.

     
  • At July 24, 2006 10:21 PM, Blogger KK said…

    @Keshi - Yes, that's a downer, that's why I thought I will write a post on this issue. :)

    @Karthik - No wonder more people are dying because of illicit liqour. Thanks for letting me know about this.

    @Has to be me - More awareness about the hard effecs of drinking should be spread.
    //U r also looked down upon (to an extent) if u dont drink.//
    Very true. No one wants to be looked down.

    @Prithz - Social drinking has become the buzz word of youth. Hope some law comes before this spreads to schools.

    @S0ulasylum - True that we need to accept the truth that its prevalent. I am also hoping that the government does something soon for stricter age/ driving and behavioral laws.

    @Syam - Yes, its spending power and the ease of availability that's made it so prevalent amoung youth. There were not many pubs or discotheques earlier.

    @Anon - I think the strong minded people dont give up. A person starts drinking only when he wants to do so, I dont beleive in anyone else spoiling a person. I scumbs to the peer pressure. I think its the same case for men and women. So I think its not acceptable to say its fine for men and not fine for women.

     
  • At July 26, 2006 11:37 AM, Blogger Pavithra said…

    kk - A very good post !! But this time you stole my post. :-(

    I went to a party and had a real bitter experience. Anyway, I'll post mine soon.

    I think both Globalization and Modernization go hand-in-hand for this trend. Yes, now-a-days matrimonial sites have started dropping "teetotaler" from the expected characteristics. So women don't mind if their fiance drinks "occassionally". But if this trend continues, I think even men wouldn't mind their fiances smoking/drinking rather giving them "company" (that's how they call it).

    But the article said, "South India". That's sad ... B'lore alone doesn't constitute South India.

     
  • At July 26, 2006 5:01 PM, Blogger KK said…

    @Pavithra - Oh! did I? That's a strange coincidence to steal each other's post :) Nice to know someone thought on similar lines.
    Yes the trend of men not minding if their fiances drink has started. But I guess not many people are open for smoking as much as for drinking. Probably they considered B'lore to get a better sample lot.
    Waiting eagerly to see your post on your experience at the party.

     
  • At February 14, 2007 5:48 AM, Anonymous Anonymous said…

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